Sarah MacLean, Author
A fractional CMO arrangement provides the expertise of a senior marketing executive without the full-time expense. Fractional CMO hours may be based on evolving business needs, making this a flexible option that scales with the company's growth. This can provide temporary or ongoing oversight, support, and development of an existing Marketing team.
Easily adjust your marketing team size based on seasonal fluctuations, project requirements, or budget constraints. This provides access to niche marketing skills and industry knowledge for specific campaigns, like media planning, social media marketing, content creation, or email marketing. This service may be for temporary or ongoing oversight of marketing initiatives.
Clearly define target audiences, align marketing efforts with overall business goals, identify unique selling propositions, improve customer engagement, maximize return on investment (ROI), and adapt to market changes by utilizing framework to optimize marketing strategies. Half-day (4 hours) or full-day (8 hours) planning sessions may be scheduled virtually or in-person. Travel expenses may apply.
Work is more fun with friends! A marketing working session provides the benefit of increased collaboration, creativity, better problem-solving, efficient project planning, faster decision-making, enhanced productivity and strategic alignment. Working Sessions can be scheduled ad-hoc or on an ongoing basis.
Marketing project management involves activities and events that are necessary to take a marketing project from an idea to execution. It is a valuable tool for both internal marketing teams and external agencies. Project Management is offered for short-term or long-term initiatives.
Develop your marketing team with professional coaching to help them achieve their goals. We will work together to identify strengths, develop skills, and create development plans to strengthen the performance of the individual or team. This can be particularly helpful for new leaders or seasoned professionals that need a trusted advisor.
Specialized expertise for corporate communications helps identify areas for improvement, develop strategic communication plans, craft effective messaging, and train internal teams. This helps companies better manage public image, build stakeholder trust, and achieve communication goals more effectively.
A consultant supporting public and community relations can provide significant benefits by offering expert advice, an objective perspective, and specialized skills to effectively manage an organization's reputation, build positive relationships with stakeholders, and navigate potential crises, ultimately enhancing brand image and community trust.
Supporting organizational change or incident management leverages specialized expertise and a structured approach to identify problems, develop effective strategies, and guide complex communication strategies for a variety of stakeholders. This resource can significantly minimize disruption and maximize positive outcomes for the organization.
I have extensive background in marketing supporting financial institutions, healthcare, social services, local/regional businesses, political campaigns, non-profits, and more!
I start by understanding your business goals, target audience, and unique challenges through a detailed discovery process. From there, I develop a customized strategy aligned with your objectives, leveraging data-driven insights and proven tactics to ensure it resonates with your audience and delivers measurable results.
I stay updated through ongoing professional development, industry research, and hands-on experience. This includes attending webinars, reading industry publications, networking with other professionals, and pursuing advanced education to ensure I bring the latest insights and tools to my clients.
My rates vary depending on the scope of work, the level of expertise required, and the total hours anticipated for the project.
I’d be happy to discuss your specific needs and provide a detailed proposal with pricing options.
I can accommodate virtual or in-person meetings based on your preferences. Most meetings are conducted via Zoom or other virtual meeting platforms for convenience and efficiency. I am available to travel within a 50-mile radius of my office based in Scotts Valley, California for in-person sessions. If travel beyond this area is required, standard reimbursements for expenses such as mileage, airfare, hotel, or meals will apply.
Communicating difficult topics to staff or customers always requires thoughtful planning and execution. Exercising transparency as appropriate for the business relationship maintains trust even through challenging times. I have helped businesses navigate internal challenges such as layoffs or major reorganizations, natural disasters, or major events such as location closures, fraud, and lawsuits. I have a proven strategy for internal and external communications that helps every level of the organization to best support one another and your most important investor, your customers.